Harris Man

Launch of Harris Art Supplies

Client

Harris Paints

Consultancy Status

Completed

Opportunity

Support Harris Paints in launching Harris Art supplies and reinforce its position as the Caribbean Champions of Colour.

Response

Social Media Campaign

Conceptualised contest content creation, artwork, monitoring and engagement, pre- and post- campaign analytics and reports.

Media Launch Campaign

Newsletter

Web Content Creation and Maintenance

Measurement Tools

Designed and analysed short exit polls to gauge succes

Results

Contributed to dissemination/sale of colour therapy packs within 30 days of the launch
• Assisted with the generation of leads (names and contact information) for new/potential clients for Harris Art Supplies within 30 days of the launch
• Increased Facebook fans and Instagram followers and improved engagement rates to a range of 0.20%- 0.50.
• Campaign had a total post engagement of 18, 804 persons and a reach of 56, 227 people.
• Generated at least six positive news hits on the launch in print and online media
• Generated satisfaction with the launch among at least 75% of attendees
• Generated interest and intent to purchase Harris Arts Supplies or Harris Paints other products among 65% of launch attendees
• Raised the profile of Full Spectrum by generating at least six positive mentions of the group in news coverage

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