CARICOM Energy Efficiency (CEE) Labelling Scheme
Client
Caribbean Regional Organisation for Standards and Quality (CROSQ)
Consultancy Status
Completed
Opportunity
Contracted to develop key messages and design marketing collateral for the pilot phase rollout of the Caribbean energy labels in four territories in the region, to be used primarily on social media to reach three key stakeholder group categories; consumers, industry and high energy users.
Response
Strategy and Plan
Communication Strategy & Implementation
Did You Know Cards
Breaking down the value of implementing green energy standards for each stakeholder group in easy to understand messages.
Infographics
Providing a big picture context for the implementation of the Regional energy standards and the role the labels play.
Posters
Providing snapshots of key messages to key stakeholder groups of the benefits of implementing the Caribbean regional energy standards and how to read the energy labels.
Artwork Samples
Did You Know Cards
Infographic Carousel
