CCCI our Work Logos_CBTF

Competency Based
Training Fund

Client

Ministry of Labour

Consultancy Status

Completed

Opportunity

Contracted to design and implement a Marketing Communications Campaign for the Competency Based Training Fund, our goal on this project was to better equip Barbadian workers with the skills and competencies they need to excel in a rapidly changing world. This Government of Barbados/Inter-American Development Bank initiative allowed our team to use their creativity to successfully complete the objectives.

Response

Strategy and Plan

  • Communication Strategy & Implementation

Branding

  • Logo Design
  • Development of Slogan

Film and Production

  • Creative concept development (TV, radio and print ads)
  • Launch materials.

Event & Social Media Management

  • Event Coordination
  • Social Media Management
  • Media Relations

Results

• Exceeded expectations: Generated and increased awareness and visibility about CBTF among private sector from 13% to 84% by the end of the marketing campaign.
• Exceeded expectation: Raised levels of awareness of the CBTF among training providers from 61% to 91% by the end of the marketing campaign.
• Increased interest & response in applying to the CBTF by developing a call for proposals ad
• The Call for Proposal Motion Graphic aided in the number of applicants and amount of funding disbursed greatly exceeding strategic and communication objectives in Cycles 1 & 2
• Exceeded expectation: Tripled the amount of applications/proposals that were expected. The original target was at least ten (10) applications, we received thirty-three (33).
• Facilitated industry (including manufacturing, financial services, hospitality and emerging sectors) information workshops.

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